AI技术在市场营销中的应用
Application of Artificial Intelligence Technology in Marketing
胡留洲1
作者信息
- 1. 青岛酒店管理职业技术学院,山东 266100
- 折叠
摘要
阐述AI技术在市场营销领域的研究现状,探讨AI技术在市场营销中的应用,包括个性化推荐、智能客服、情感分析、市场预测.分析AI技术在市场营销中的优势和挑战,展望未来发展方向.
Abstract
This paper expounds the current research status of AI technology in the field of marketing,exploring its applications in marketing,including personalized recommendations,intelligent customer service,sentiment analysis,and market forecasting.It analyzes the advantages and challenges of AI technology in marketing,and looks forward to future development directions.
关键词
人工智能/市场营销/个性化推荐/智能客服Key words
artificial intelligence/marketing/personalized recommendations/intelligent customer service引用本文复制引用
出版年
2024
NETL
NSTL
万方数据