Application of Big Data Based Information Technology in Power Marketing
This paper expounds the application of big data based information technology in power marketing,including market segmentation and positioning,product pricing strategies,promotion channel selection,and customer relationship management.It analyzes the challenges of big data applications from the perspectives of data privacy protection,quality and accuracy,technology and talent needs.
big data technologydecision supportcustomer relationship management
NETL
NSTL
万方数据
