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基于智能技术的电力营销策略优化分析

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阐述针对传统电力营销策略优化的局限性,提出基于智能技术的电力营销策略优化方法,包括需求预测与市场建模、客户细分与个性化营销、供应链和资源优化,以实现更具竞争力的电力营销策略.
Analysis of Optimization of Electric Power Marketing Strategy Based on Intelligent Technology
This paper describes the limitations of optimizing traditional electricity marketing strategies and proposes an intelligent technology-based optimization method for electricity marketing strategies,including demand forecasting and market modeling,customer segmentation and personalized marketing,supply chain and resource optimization,to achieve more competitive electricity marketing strategies.

intelligent technologypower marketingmachine learning

卢陈越、仲宙宇、朱一锋、潘志翔

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国网江苏省电力有限公司常州供电分公司,江苏 213022

智能技术 电力营销 机器学习

2024

电子技术
上海市电子学会,上海市通信学会

电子技术

影响因子:0.296
ISSN:1000-0755
年,卷(期):2024.53(6)