电子技术2024,Vol.53Issue(6) :266-267.

基于智能技术的电力营销策略优化分析

Analysis of Optimization of Electric Power Marketing Strategy Based on Intelligent Technology

卢陈越 仲宙宇 朱一锋 潘志翔
电子技术2024,Vol.53Issue(6) :266-267.

基于智能技术的电力营销策略优化分析

Analysis of Optimization of Electric Power Marketing Strategy Based on Intelligent Technology

卢陈越 1仲宙宇 1朱一锋 1潘志翔1
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作者信息

  • 1. 国网江苏省电力有限公司常州供电分公司,江苏 213022
  • 折叠

摘要

阐述针对传统电力营销策略优化的局限性,提出基于智能技术的电力营销策略优化方法,包括需求预测与市场建模、客户细分与个性化营销、供应链和资源优化,以实现更具竞争力的电力营销策略.

Abstract

This paper describes the limitations of optimizing traditional electricity marketing strategies and proposes an intelligent technology-based optimization method for electricity marketing strategies,including demand forecasting and market modeling,customer segmentation and personalized marketing,supply chain and resource optimization,to achieve more competitive electricity marketing strategies.

关键词

智能技术/电力营销/机器学习

Key words

intelligent technology/power marketing/machine learning

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出版年

2024
电子技术
上海市电子学会,上海市通信学会

电子技术

影响因子:0.296
ISSN:1000-0755
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