摘要
阐述从市场分析和预测、客户关系管理、营销渠道管理和营销效果评估与优化等关键要素出发,探讨大数据在电力营销中的应用和意义.提出面向大数据的供电企业电力营销服务体系构建方法,包括数据基础设施建设、人才培养与组织调整、技术支持与系统集成,以及风险管理和安全保障.
Abstract
This paper expounds the application and significance of big data in power marketing,starting from key elements such as market analysis and forecasting,customer relationship management,marketing channel management,and marketing effectiveness evaluation and optimization.It proposes a method for building a big data oriented power marketing service system for power supply enterprises,including data infrastructure construction,talent cultivation and organizational adjustment,technical support and system integration,as well as risk management and security assurance.
维普
万方数据