Application of Big Data Technology in Enterprise Power Marketing Service System
This paper expounds the application and significance of big data in power marketing,starting from key elements such as market analysis and forecasting,customer relationship management,marketing channel management,and marketing effectiveness evaluation and optimization.It proposes a method for building a big data oriented power marketing service system for power supply enterprises,including data infrastructure construction,talent cultivation and organizational adjustment,technical support and system integration,as well as risk management and security assurance.
big data technologypower marketing systemservice system
万方数据
维普
