This paper describes precision marketing based on user profiles,user behavior analysis and market segmentation,optimization management of the power supply chain,as well as intelligent customer service and user experience optimization.It explores innovative strategies for power marketing management to achieve sustainable development of power enterprises.
关键词
大数据技术/电力营销管理/用户行为分析/供应链优化
Key words
big data technology/power marketing management/user behavior analysis/supply chain optimization
维普
万方数据