摘要
阐述智能电网背景下电力营销数字化的特点、面临的难点及建设策略.针对数字化进程缓慢、数据管理和信息安全风险的问题,提出建立集中管理与实时监控平台、数据驱动的智能营销预测的策略.
Abstract
This paper describes the characteristics,challenges,and construction strategies of digitalization in power marketing under the background of smart grid.It proposes a strategy of establishing a centralized management and real-time monitoring platform,data-driven intelligent marketing prediction,to address the issues of slow digitalization process,data management,and information security risks.