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乡村振兴战略下数字赋能农村流通创新发展机理与路径

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构建高水平农村流通体系,对于全面推进乡村振兴、加快农业农村现代化及培育大循环新动能至关重要.数字赋能是驱动农村流通高质量发展的重要路径.文章分析了数字赋能农村流通的作用机理,以及农村流通数字化现状与问题,提出了数字赋能农村流通的具体实施路径.数字技术通过重塑传统流通模式、催生流通新业态新模式、整合集聚要素优化产业链来赋能农村流通体系.当前,农村流通面临数字化基础设施建设不足、数据整合共享不充分、数据要素价值挖掘利用不够、数字化应用人才不足、流通主体数字能力不强等问题.应通过加强农村流通主体数字化建设、加快完善农村数字流通基础设施、加强农村流通数据的挖掘应用、加强农村数字化流通环境和服务体系建设等举措推进农村流通数字化转型发展.
On Innovative Development Mechanism and Path for Digital Empowered Circulation in Rural Areas under the Rural Revitalization Strategy
Building a high-level circulation system in rural areas is crucial to comprehensively promote rural revitalization,accelerate agricultural and rural modernization,and foster new drive force for the domestic circulation.Digital empowerment is an important path to drive the high-quality develop-ment of circulation in rural areas.This paper analyzes the mechanism of digital empowerment in rural circulation,as well as its current situation and problems,and puts forward the specific path.digital technology can empower circulation in rural areas by reshaping the traditional patterns of circula-tion mode,creating new business forms of circulation,and integrating elements to optimize the industrial chain.As to the problems,which rural circu-lation is facing at present,such as inadequate digital infrastructure,insufficient data integration and sharing,inadequate value mining and utilization of data elements,lacking digital application talents,and weak digital capacity of circulation subjects,this paper proposes some countermeasures to pro-mote the digital transformation and development of rural circulation:strengthening the digital construction of rural circulation entities,rapidly improving rural digital circulation infrastructure,enhancing the mining and application of rural circulation data,and strengthening the construction of digital circu-lation environment and service system in rural areas.

rural revitalizationdigital empowermentrural circulationinnovation in circulation

张晓林

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天津农学院 经济管理学院, 天津 300392

乡村振兴 数字赋能 农村流通 流通创新

天津市教委社会科学重大课题

2021JWZD34

2024

当代经济管理
石家庄经济学院

当代经济管理

CHSSCD北大核心
影响因子:0.859
ISSN:1673-0461
年,卷(期):2024.46(4)
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