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数字经济、社会信任与全国统一大市场

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加快发展数字经济、推动社会信用体系与构建全国统一大市场是党的二十大报告中提到的重要现实问题.基于中国家庭追踪调查(CFPS)2018 年与 2020 年两期平衡面板数据,识别了数字经济发展中,依托社会信任改善全国统一大市场的路径和重点难点.结果表明,数字经济发展带动了根本性的社会变迁.将数字信任引入社会信任谱系,发现数字经济可以显著提升行为主体的社会信任,有助于健全社会信用体系;异质性检验显示,数字经济对数字移民、女性与未提供家庭照料服务的个体的社会信任的促进效果更加明显.个体、家庭资源禀赋的差距会引致数字鸿沟的不利作用.另外,数字经济与社会信任的关系还会受到同伴效应以及外部环境冲击的影响;机制分析表明,数字经济可以从城乡融合(宏观)、人格特征(微观)视角拓展和丰富个体的数字化生存能力,优化个体的社会信任;进一步分析显示,数字经济可以经由社会信任强化社会互动与交换,进一步破除地方保护和市场分割,进而促进国内统一大市场的建设.研究的政策含义是,在数字经济应用场景的陆续铺设中,应将正式制度与社会信任这一非正式制度相结合,这有助于加快推进全国统一大市场的建设.研究的政策建议是,数字社会也应遵循以人为本的平等内涵,将社会信任融入数字技术应用与数据要素流转两个层面,丰富全国统一大市场建设的实践路径.
The Digital Economy,Social Trust,and the Large National Unified Market
Accelerating the development of the digital economy,promoting the social credit system and building the large national unified market are important practical issues mentioned in the report of the 20th Party Congress.Based on the balanced panel data of China Family Tracking Survey(CF-PS)of 2018 and 2020,the paths and key difficulties to improve the large national unified market are identified.The results show that digital economic development has led to fundamental social changes.It is also found that the digital economy can significantly improve the social trust of subjects and help to improve the social credit system when introducing digital trust into the social trust spectrum.The heterogeneity test shows that the digital econo-my has a more obvious effect on promoting the social trust of digital immigrants,females,and individuals who are not provided with family care serv-ices.The gap between individual and family resource endowment can lead to the unfavorable effect of digital divide.In addition,the relationship be-tween the digital economy and social trust is also affected by peer effects and external environmental shocks.The mechanism analysis shows that the dig-ital economy can expand and enrich the digital survivability of individuals from the perspectives of urban-rural integration(macroscopic)and personality traits(microscopic),and optimize the social trust of individuals.Further analysis shows that the digital economy can strengthen social interaction and exchange through social trust,further break down local protection and market segmentation,and promote the construction of a unifed domestic market.The policy implication of this study is that the formal system should be combined with the informal system of social trust in the successive deployment of digital economy application scenarios,which can help accelerate the construction of the large national unified market.The policy recommendation of this study is that the digital society should also follow the equality connotation of people-orientation,and integrate social trust into the two levels of digit-al technology application and data factor flow,so as to enrich the practical path of the construction of the large national unified market.

digital economydigital trustsocial trustnetwork gaminglarge national unified market

张永奇、单德朋

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四川农业大学 经济学院,四川 成都 611130

西南民族大学 经济学院,四川 成都 610041

数字经济 数字信任 社会信任 网络博弈 全国统一大市场

国家社会科学基金重点项目

23AJY015

2024

当代经济管理
石家庄经济学院

当代经济管理

CHSSCD北大核心
影响因子:0.859
ISSN:1673-0461
年,卷(期):2024.46(7)
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