摘要
实践教学以真实的市场品牌产品为实践项目,让学生从蜗居的设计后台走向市场前台。通过详细的市场调查、专家讲座、活动策划、提案演示等多种教学实践手段,以多角色职能的转换体验,让学生认识调研策划的重要及对后期设计的影响和作用,增进学生对市场品牌及产品营销知识的学习理解,达到与市场深度的交流接触的教学目的和体验探索。
Abstract
Practical teaching uses these real market brand projects as practical items to make the students step into the market from the small designed backstage. Through the detailed market survey, event planning, proposal presentation and many other teaching meth
关键词
终端促销/实践体验/活动策划Key words
Terminal Promotions/Practical Experience/Event Planning引用本文复制引用
出版年
2011
NETL
NSTL
维普
万方数据