摘要
本文重点从广告与产品、广告与消费者、广告与促销、广告作用机制四个方面进行探讨,从经常被大家忽略的角度来解析广告,透视广告。
Abstract
This paper mainly discussed four aspects of advertising and product, advertising and the consumer, advertising and promotion and advertising mechanism. From the angle which is often neglected to resolve advertising.
关键词
产品/消费者/促销/广告作用机制Key words
product/consumer/promotion/advertising mechanism引用本文复制引用
出版年
2011
NETL
NSTL
万方数据