Research on the Ecological Value Network Development of Information Software
Taking Alibaba and Tencent's investment in the information software industry as examples,the strategies,influence,and challenges faced by these two companies in the field of cultural industry investment are explored.Through an in-depth analysis of the investment activities of Alibaba and Tencent in the cultural industry,how these two companies promote the prosperity and diversitification of the information software industry and how they achieve development on a global scale are expounded with specific cases and comparative analysis.In addition,the chal-lenges faced by Alibaba and Tencent in the investment process of the information software industry are discussed,which provides useful references for relevant enterprises and policy makers.
information softwareindustrial investmentinvestment activitiepolicy