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数字平台自我优待的反垄断规制困境与优化进路

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平台企业为开拓商业疆土,通过数据垄断、流量封锁等方式优待下游市场的自营业务,实现竞争优势乃至垄断地位的跨市场传导.从本质上来看,竞争优势的传导超越一定限度即可能构成滥用,不属于合法竞争的范围.平台自我优待由于符合杠杆理论对滥用行为的共同要求,应当被纳入反垄断法的规制范围.然而,鉴于我国当前该行为违法性统一认定标准缺失、反竞争效果难以判定、正当性抗辩理由滥用三项因素模糊了 自我优待的反垄断规制边界,故在重塑分析框架基础上对其有针对性展开优化,明确平台自治的合理限度,以期为规制指明未来走向.
In order to open up business territory,platform enterprises give preferential treatment to their own business in the downstream market by means of data monopoly and traffic blocking,realizing the transmission of competitive advantage and even monopoly position across the market.In essence,the transmission of competitive advantage beyond a certain limit may constitute abuse and does not belong to the scope of legitimate competition.Platform self-preference should be included in the scope of regulation of anti-monopoly law because it meets the common requirements of leverage theory for abusive behavior.However,three factors,namely,the lack of uniform standards for determining the illegality of conduct,the difficulty in determining the anti-competitive effect and the abuse of the justification defense,have blurred the boundaries of the antitrust regulation of self-preferential treatment,so the analysis framework is reshaped to optimize it,clarify the reasonable limits of platform autonomy and indicate the future direction.

platformself-preferenceleverage theoryabuse of dominant positionantitrust regulation

孙晋、马姗姗

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武汉大学法学院

数字平台 自我优待 杠杆理论 支配地位滥用 反垄断规制

国家社会科学基金重点项目

19AFX019

2024

法治研究
浙江省法学会

法治研究

CHSSCD北大核心
影响因子:0.997
ISSN:1674-1455
年,卷(期):2024.151(1)
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