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数字平台自我优待行为的反垄断规制

Antitrust Regulation of the Self-preferential Behavior of Digital Platforms

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当前,以数字信息和算法技术为依托,拥有巨大潜力的生产要素和庞大参与群体的平台经济,对传统反垄断法理论基础和执法实践产生了猛烈冲击.针对当前平台领域频发的自我优待行为,现行反垄断规范尚无明确的规制路径.平台经济自身的复杂性和特殊性,也使得反垄断规制难以借助传统反垄断理论的框架解决,因而执法实践中常面临自我优待行为的认定不明、垄断性质无法判断乃至反垄断监管受阻的困境.针对制度规范与执法实践难题,可通过拓展内部制度到外部实践、宏观顶层设计至微观制度补充的双重维度,完善针对数字平台自我优待的反垄断规制架构,形成针对性的反垄断规制体系,助力于有序市场竞争秩序的构建和市场经济的创新驱动以及高质量发展.
At present,the platform economy,which relies on digital information and algorithmic technology,with huge potential production factors and a vast group of participants,has exerted a strong impact on the theoretical foundation and enforcement practices of the traditional antitrust law. The existing antitrust norms do not have a clear regulatory path for the self-preferential behavior that frequently occurs on current platforms. The complex-ity and specificity of the platform economy also make it difficult for antitrust regulation to be resolved under the framework of traditional antitrust theory,and thus law enforcement practice is often faced with the dilemma of unclear identification of self-preferential behavior,inability to determine the nature of monopoly,and even im-pediments to antitrust supervision.To address the difficulties in institutional standardization and law enforcement practice,it is possible to expand from internal systems to external practices,and from macroscopic top-level de-sign to micro-system supplementation,to improve the antitrust regulatory framework of self-preferential behav-ior of digital platforms,and to establish a targeted antitrust regulatory system,so as to contribute to the construc-tion of an orderly competitive market order and the innovation-driven and high-quality development of the market economy.

digital platformsself-preferential behaviorantitrust regulationmarket regulationcompetition order

马一、王嘉仪

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山东大学法学院,山东青岛,266000

数字平台 自我优待 反垄断规制 市场监管 竞争秩序

2024

福建江夏学院学报
福建江夏学院

福建江夏学院学报

CHSSCD
影响因子:0.179
ISSN:2095-2082
年,卷(期):2024.14(4)