The influence of division of household labor on residents'willingness to purchase commercial insurance
By constructing a model to analyze the mechanism of division of household labor affecting commercial insurance purchase willingness,and based on the data of the Chinese Family Panel Studies(CFPS)data from 2016 to 2020,this study found that the deeper the degree of housework and economic dependence on the husband,the stronger residents'willingness to purchase commercial insurance.In the heterogeneous analysis,the division of household labor has a more significant impact on residents'willingness to purchase commercial insurance for male-dependent families in north China and risk-averse families.Social trust and investment awareness positively mediate the mechanism of the influence of division of household labor on residents'willingness to purchase commercial insurance.Based on the findings,this study suggests that family members'financial literacy should be further enhanced,and family members should be encouraged to participate in insurance decision-making;at the same time,innovations in insurance products and services should be promoted to provide families with more comprehensive insurance protection.
division of household laborcommercial insurancesocial trustinvestment consciousness
NETL
NSTL
万方数据
