A Comparative Research on Tourism Destination Image of Tourists' Perception and Official Dissemination Based on Network Text——Taking Yongding Tulou in Fujian as the Case
Taking Yongding Tulou world cultural heritage as an example,the study serves online travel text、online review and official dissemination text as the research samples and uses the ROST Content Mining software to extract the high-frequency words displaying tourism image,construct the semantic network,it compares the tourists' perception and the official dissemination image of Yongding Tulou.The main study results are as follows:internet dissemination of Yongding Tulou overall image can be classified as seven major topics including tourism attractions,tourism environment,history and culture,tourism facilities and services,tourism experience,tourism promotion and protection and evaluation of tourism resources;The tourists' perception of Yongding Tulou is different from the dissemination image of official website;tourism image of Yongding Tulou is highly summarized as Tulou,Yongding,Hakka culture,heritage and other local specialties vocabulary by official website and visitors.Finally,making relevant recommendations according to the research conclusion.
国家科技期刊平台
NSTL
万方数据
维普
