Organizationalization has long been the main trend in the development of commercial subjects,and commer-cial organizations,represented by companies,are considered commercial subjects suitable for modem markets.However,the individual merchant,an ancient and traditional type of merchant subject,has never died out and has been revitalized in the digital economy.In the era of digital economy,the"commercialization of people"has appeared,that is,more and more individuals choose to become individual merchants as a specific type of commercial subject directly involved in com-mercial activities,and the degree of participation of merchants in the modem market has been increasing."Commercializa-tion of people"is based on the reduction of market resource allocation transaction costs in the digital economy as the eco-nomic foundation,and on the rise of individual value as the foundation of social consciousness.The"commercialization of people"in the digital economy has posed severe challenges to the current business system and should be responded to.At the level of basic rights,the development of business individuals in the digital economy has further enhanced the institution-al demand for the right to freedom of business.The right to freedom of business should be established through legislation to provide a legal basis for the integrated construction of relevant systems for business individuals.Regarding the specific sys-tem of business individuals,the rules for distinguishing commercial organizations and business individuals should be clari-fied,and the current fragmented and highly limited business individual system should be integrated and reconstructed through the selection registration system,while an exit mechanism suitable for business individuals should be built.On the specific way forward,the systematic construction of the system can be achieved through the Self-Employment Law.
digital economyindividual merchantsindividualization of human merchantsinstitutional construction