In the digital economy era,"identity marketing"based on personal identity value and"data labor"centered on human effort are key to the Internet's"free model"and the foundation of the AI industry.Personal information should transition from a byproduct of online activities to a tool for individuals to obtain digital personality status,participate in dig-ital economic governance,and integrate into digital society.The"Personal Information Protection Law"empowers individu-als,laying a legal foundation for authorized personal information use.Within China's legal framework,the theoretical basis for personal information use is the integrity theory,centered on personal information self-determination,with implementa-tion based on contractual necessity.Standard contracts such as"precision marketing contracts,""digital image licensing contracts,"and various data labor licenses facilitate efficient use of high-quality data through scenario-based rules.
personal information permissionidentity marketingdata labordigital economy
NETL
NSTL
万方数据
