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计算生育:"小红书"平台都市女性生育话题的"爱与哀愁"

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本文运用自然语言处理技术中的LDA主题模型与朴素贝叶斯模型,对"小红书"平台上都市女性发布的87750条博文展开数据挖掘与分析后发现,她们主要围绕生育价值、养育成本、身体痛苦、配偶责任及女性权益等话题展开讨论;各类话题的情绪传播呈现动态交织、胶着博弈的过程,而非"恐婚""恐育"等负面情绪为主导的简单极化.总体来看,计算生育已成为都市女性的新型生育观,其背后是一种对自己和生育问题更加负责任的态度.未来应重视社交媒体平台"以我为主"叙述话语产生的情绪启动效应及其对情绪传播的影响,构建中国式生育友好型社会的舆论环境.
Deliberation about Fertility:"Love and Sorrow"Embedded in the Discussions of Urban Women's Fertility on the"Xiaohongshu"Platform
This article uses the LDA topic model and the Naive Bayes model in natural language processing technology to conduct data mining and analysis of 87,750 blog posts by urban women on the"Xiaohongshu"platform.It is found that they mainly discuss topics such as the value of childbearing,the cost of raising children,physical pain,spousal responsibilities,and women's rights and interests.Their emotional communication on various topics presents a process of dynamic interactive and intense deliberations,rather than a simple polarization dominated by negative emotions such as"fear of marriage"and"fear of childbearing".Overall,calculated childbearing has become a new concept among urban women,behind which is a more responsible attitude towards themselves and birthing.In the future,we should pay more attention to the effects of emotional communication generated by the"self-centered"narrative discourse on social media platforms,and build a public opinion environment friendly to childbearing in China.

deliberation about fertilityurban womenfertility intentionsemotional communication

申琦、蔡耀辉

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复旦大学老龄研究院,上海 200433

苏州大学传媒学院,江苏苏州 215031

计算生育 都市女性 生育意愿 情绪传播

2024

妇女研究论丛
全国妇联妇女研究所 中国妇女研究会

妇女研究论丛

CSTPCDCSSCICHSSCD北大核心
影响因子:0.633
ISSN:1004-2563
年,卷(期):2024.(5)