Auditory symbols and rhetorical strategies in online live streaming
The rhetorical behavior centered on persuasion contains the possibility of nonverbal symbols participating,and auditory symbols,as one of the important sensory media,also have the potential to participate in rhetorical practice.Online live streaming is an emerging audio-visual communication activity,and its rhetorical process cannot be separated from the participation of auditory symbols.The three styles of auditory symbols,including voice,music,and sound,all participate in the production of persuasive discourse in online live streaming.Auditory rhetoric has become possible in online practice,and it also provides a new perspective for us to rethink the characteristics and limitations of auditory culture and online media.
auditory symbolsauditory rhetoricrhetoriconline live streamsaudiovisual media
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