利他偏好下多渠道绿色供应链定价决策研究
Research on pricing decision of multi-channel green supply chain under altruistic preference
葛齐齐 1阿布都热合曼·卡的尔1
作者信息
- 1. 新疆财经大学信息管理学院,新疆乌鲁木齐 830012
- 折叠
摘要
由单一制造商及单一零售商组成的多渠道绿色供应链中,在制造商占主导地位时,利用Stackelberg模型构建无利他偏好、制造商利他偏好以及零售商利他偏好三种定价决策模型,分析并比较三种模型的均衡解,得出结论,并运用数字仿真的方法验证相关结论的准确性.以数值仿真验证结论的有效性.结果表明:制造商或零售商单方面的利他对对方都是有利的,当制造商具有利他偏好时,产品的批发价格、线下零售价格、线上零售价格及自身利润下降,供应链整体利润上升;当零售商具有利他偏好时,产品的批发价格上升,线下及线上零售价格保持不变,自身利润下降,供应链整体利润不变;而当零售商线下或线上市场份额增大时,产品的线下及线上零售价格上升;且三种定价决策模型下,产品的直销价格始终保持不变.
Abstract
This paper studies the multi-channel green supply chain consisting of a single manufacturer and a single retailer.When the manufacturer dominates,Stackelberg model is used to construct three pricing decision models:no altruism preference,only manufacturer altruism preference and only retailer altruism preference.The equilibrium solution of the three models is analyzed and compared,and the validity of the conclusion is verified by numerical simulation.The results show that unilateral altruism of the manufacturer or retailer is beneficial to the other party.When the manufacturer prefers altruism,the wholesale price of the product,the offline and online retail price and its own profit all decline,and the overall profit of the supply chain increases.When the retailer has altruistic preference,the wholesale price of the product increases,the offline and online retail price remains unchanged,its own profit decreases,and the overall profit of the supply chain remains unchanged.When the retailer's offline or online market share increases,the offline and online retail price of the product increases.And under the three pricing decision models,the direct selling price of the product always remains unchanged.
关键词
多渠道绿色供应链/渠道偏好/利他偏好/定价决策Key words
multi-channel green supply chain/channel preference/altruistic preference/pricing decision引用本文复制引用
基金项目
国家自然科学基金资助项目(71462029)
新疆维吾尔自治区高校科研计划自然科学重点项目(XJEDU2019I023)
出版年
2024
国家科技期刊平台
NSTL
万方数据