The establishment of a dynamic decision-making game model under the quality decision dominance,where the manufacturer takes into account the promotion of quality information,is based on the relevant knowledge of game theory,consumer utility and chaos theory.This model analyzes the stability domain,chaotic attractors,bifurcations,and chaotic behaviors within the supply chain system.The results indicate that although decisions related to product quality occupy a dominant position,manufacturers still need to prioritize price decisions as adjustments in product pricing exert a significant impact on market stability.Additionally,compared to the investment in promoting quality information,the adjustment parameters for quality levels have a greater influence on the stability of the system.A price subsidy rate slightly below the first bifurcation point can ensure optimal profits for manufacturers while simultaneously preserving consumer utility.Appropriate investment in promoting quality information can achieve mutual benefits for both manufacturers and consumers.
关键词
质量决策/质量信息宣传/供应链/混沌
Key words
quality decision-making/dissemination of quality information/supply chain/chaos
维普
万方数据