Leverage effect of Community Group Buying under the Antitrust Law Framework
Advantage transmission is one of the methods for large platforms to take advantage on expanding.In addition to the tra-ditional competition model in the digital platform,the expansion of large-scale platforms also involves the new competitive struc-ture of the real economy.At present,the anti-monopoly regulation of new market behaviors is still stuck in the traditional anti-monopoly analysis method,and the corresponding methodology should be sorted out according to the characteristics of the industry to cope with the impact of disorderly expansion of the platform effectively.As a typical online-offline collaborative operation mod-el,community group-buying poses certain challenges to anti-monopoly regulations.To promote the development of the platform economy through innovation and effective competition,the boundary between innovative behavior and anti-monopoly should be determined through dynamic evaluation,and a good market management model should be established for platform enterprises to use their advantages to transmit effectiveness and hierarchical management.
platform economycommunity group purchaseadvantages transmissionsequential gameanti-monopoly
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