Analysis of Deviation and Optimization Path Study on the Urban Destination Image of Internet Celebrities:A Comparative Analysis between Official Projections and Tourist Perceptions
This paper uses content analysis and two-dimensional four-quadrant analysis to compare and optimize the destination projection and perceived image of Wuhu,a city known for its internet celebrity status.It examines official publicity and tourists'comments in online texts.The findings indicate that:(1)Both the official projection and tourist perception have a long-tail distribution,with high-frequency words concentrated in five aspects:tourism attractions,infrastructure and services,tourism leisure and entertainment,tourism environment,and local atmosphere;(2)There is a disparity in the significance of the two dimensions of destination image.Despite being second only to tourism attractions according to tourists'perception,infrastructure and services account for the lowest proportion in the official projection;(3)From a semantic network analysis perspective,the official projection content tends to be more macroscopic with comprehensive coverage emphasizing on the entire area while tourists'perception focuses more specifically on the process and experience of tourism;(4)Tourists predominantly perceive positive emotions towards the destination image;however,officials need further optimization regarding the projected image.
internet celebrity cityproject the imageperceived image
NETL
NSTL
万方数据
