Imported Movies,Content Intensity and Box Office—Exemplified by Imported American Films
This paper selects imported American films with a box office of more than S5 million released in China from 2006 to 2020 as a sample,and collects data on movie box office,content intensity rating,movie quality,network rating,release schedule and genre to construct a multiple linear regression model to study the effect of content intensity on movie box office.The results show that violent content,actors'box office performance,Oscar nominations awards,network ratings and action films have significant effects on box office revenue,while pornographic and indecent word content has a hindering effect on box office,and release schedule has no significant effect on box office.Accordingly,some policies are sugges-ted for the introduction of foreign films and the creation and development of domestic films in the future.
movie box officemovie content intensitymovie quality
NETL
NSTL
万方数据
