Price Competition,Freshness-keeping Effort and Evolution Mode of Cold Chain Logistics of Agricultural Products E-commerce
Scientific and reasonable cold chain logistics mode is the key to ensure the price and freshness competitiveness of agricultural products e-commerce.For the supply chain involving two agricultural products e-commerce,e-commerce self-run cold chain logistics and third party cold chain logistics provider,the Stackelberg game model that takes into account the competition between two agricultural products e-commerce,and the dominance of third-party cold chain logis-tics provider,as well as the evolutionary game model for the choice of two agricultural e-com-merce cold chain logistics modes is constructed.The influence of cross price elasticity,freshness demand elasticity,and preservation input cost coefficient of self-run and third-party on the evolu-tion path is revealed through the simulation.The results show that:if the cross price elasticity,freshness demand elasticity and the third-party preservation input cost coefficient increase respec-tively,self-run cold chain logistics is the stable evolutionary strategy,e-commerce tends to self-run cold chain logistics.If the self-run preservation input cost coefficient increases,the third-par-ty cold chain logistics is the stable strategy,the e-commerce tends to cooperate with the third-party cold chain logistics provider.
agricultural productse-commerce platformprice competitionfreshness-keeping effortcold-chain logistics modeevolutionary game
万方数据
维普
