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基于社交网络的舆情多信息交互传播机制研究

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为分析社交网络中同一舆情事件多信息的交互式传播机制,将多种信息之间的互动分为合作、独立和竞争三种类型,依据多种信息传播的交互情况构建信息传播模型.研究发现信息属性、信息相互作用因子和网络拓扑结构对舆情多信息传播具有不同影响,且多信息交互传播时不同个体状态变化特征不同.研究结果可以帮助学者更好地理解社交网络中舆情多信息交互传播机制,为舆情信息的最大化传播或控制信息传播提供一定的理论指导.
Research on Multi Information Interactive Communication Mechanism of Public Opinion Based on Social Network
To analyze the interactive dissemination mechanism of multiple information on the same public opinion event in social networks,this article divides the interaction between multiple infor-mation into three types:cooperation,independence,and competition.Based on the interaction situation of multiple information dissemination,an information dissemination model is construc-ted.Research has found that information attributes,information interaction factors,and network topology have different impacts on the dissemination of public opinion multi information,and dif-ferent individuals have different characteristics of state changes during the interactive dissemina-tion of multi information.The research results can help scholars better understand the mecha-nism of multi information interaction and dissemination of public opinion in social networks,and provide certain theoretical guidance for maximizing or controlling the dissemination of public o-pinion information.

multi informationsocial networksinteractioninteractive communication

王筱莉、张静、陈淑琴、钱梦迪

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上海工程技术大学管理学院,上海 201620

多信息 社交网络 相互作用 交互传播

国家社会科学基金国家社会科学基金

19BGL2342021EGL004

2024

复杂系统与复杂性科学
青岛大学

复杂系统与复杂性科学

CSTPCD北大核心
影响因子:0.798
ISSN:1672-3813
年,卷(期):2024.21(3)