种业公司目标市场需求调研与战略制定分析
Analysis of Market Demand Research and Strategy Formulation of Seed Companies
温哲1
作者信息
- 1. 内蒙古开放大学,呼和浩特,010011
- 折叠
摘要
本研究以种子产业为研究对象,探讨了种业公司如何通过需求调研和战略制定,来更好地满足目标市场的需求.本研究对全球种子市场进行了概述,分析了其主要特点和需求,深入探讨了种业公司在选择目标市场时需要考虑的主要因素,以及进行需求调研和战略制定的主要方法.通过分析,本研究发现需求调研和战略制定在种业公司满足目标市场需求和提升竞争力中起到了关键作用.最后,本研究对未来的研究提出了建议,包括扩大研究范围,深入探讨消费者行为模式,关注新兴市场和技术,以及注重可持续发展等,以期能为种业公司更好地满足目标市场需求并制定有效的市场策略提供理论支持和实践指导,这对于种业公司的发展具有重要的参考价值.
Abstract
This study takes the seed industry as the research object and explores how seed companies can better meet the needs of the target market through demand research and strategy formulation.An overview of the global seed market was given,analyzing its main characteristics and demands.This study deeply explored the main factors that seed companies need to consider when selecting a target market,as well as the main methods for demand research and strategy formulation.Through the analysis,this study found that demand research and strategy formulation play a key role in seed companies meeting the needs of the target market and improving competitiveness.Finally,this study proposed suggestions for future research,including expanding the research scope,deeply exploring consumer behavior patterns,focusing on emerging markets and technologies,and paying attention to sustainable development,etc.,with a view to providing theoretical support and practical guidance for seed companies to better satisfy the demands of their target markets and formulate effective market strategies,which are of great reference value for the development of seed companies.
关键词
种业公司/目标市场/需求调研/战略制定/全球种子市场Key words
Seed companies/Target market/Demand research/Strategy formulation/Global seed market引用本文复制引用
基金项目
内蒙古自治区高等学校科学研究项目(NJSZ21033)
出版年
2024
NETL
NSTL
维普
万方数据