人工智能对种子企业的营销机遇和对应策略
Artificial Intelligence-Driven Marketing Opportunities and Corresponding Strategies for Seed Companies
王丽锟 1袁丽蓉2
作者信息
- 1. 中共石家庄市委党校,石家庄,050221
- 2. 河北中医学院,石家庄,050091
- 折叠
摘要
随着人工智能技术的迅猛发展,它为种子企业带来了前所未有的营销机遇.本研究深入探讨了人工智能如何为种子企业带来更精准的市场预测、个性化的营销以及智能化的客户服务.同时,也讨论了行业内部与外部因素对营销策略的影响,强调了在制定策略时需综合考虑技术与市场环境的变化.最后,研究提出了未来的研究方向,建议进一步研究AI与其他技术的融合应用、消费者隐私保护以及针对不同细分市场的策略调整.本研究旨在为种子企业在未来的AI营销道路上提供有力的指导和建议.
Abstract
With the rapid development of artificial intelligence(AI)technology,unprecedented marketing oppor-tunities have emerged for seed enterprises.This study delves into how AI offers seed companies more precise mar-ket predictions,personalized marketing approaches,and intelligent customer services.Additionally,the influences of internal and external industry factors on marketing strategies are discussed,emphasizing the importance of con-sidering both technological and market environment changes when formulating strategies.Finally,the study sug-gests future research directions,recommending further investigation into the integration of AI with other technolo-gies,consumer privacy protection,and strategy adjustments for different market segments.The objective of this re-search is to provide robust guidance and suggestions for seed enterprises on their future AI marketing journey.
关键词
人工智能/种子企业/营销策略/市场预测/消费者隐私Key words
Artificial intelligence/Seed enterprises/Marketing strategy/Market prediction/Consumer privacy引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据