Analysis of the Evolution of Marketing Models and Innovation in Marketing Strategies in the Seed Industry
With the rapid development of the economy and technological advancements,the marketing model of the seed industry has undergone a transformation from traditional to modern.This study delves into the evolution of marketing models within the seed industry,aiming to reveal the underlying market and technological drivers,and offers targeted marketing strategy suggestions for seed enterprises.Building on this foundation,the research al-so forecasts future development trends,believing that e-commerce,industrial collaboration,internationalization,and environmental and sustainable development will be the primary trends for seed industry marketing in the fu-ture.This study not only provides practical guidance for seed enterprises but also serves as a decision-making ref-erence for policymakers.