种子产业营销模式演变及营销策略创新分析
Analysis of the Evolution of Marketing Models and Innovation in Marketing Strategies in the Seed Industry
李丽 1郎润华 1曹源2
作者信息
- 1. 泸州职业技术学院,泸州,646000
- 2. 漯河食品职业学院,漯河,462300
- 折叠
摘要
随着经济的快速发展和技术的日新月异,种子产业的营销模式也经历了从传统到现代的转变.本研究通过深入分析种子产业的营销模式演变,旨在揭示其背后的市场和技术驱动因素,并为种子企业提供针对性的营销策略建议.在此基础上,研究还对未来的发展趋势进行了展望,认为电子商务、产业合作、国际化以及环保和可持续发展将是未来种子产业营销的主要趋势.本研究不仅为种子企业提供了实践指导,也为政策制定者提供了决策参考.
Abstract
With the rapid development of the economy and technological advancements,the marketing model of the seed industry has undergone a transformation from traditional to modern.This study delves into the evolution of marketing models within the seed industry,aiming to reveal the underlying market and technological drivers,and offers targeted marketing strategy suggestions for seed enterprises.Building on this foundation,the research al-so forecasts future development trends,believing that e-commerce,industrial collaboration,internationalization,and environmental and sustainable development will be the primary trends for seed industry marketing in the fu-ture.This study not only provides practical guidance for seed enterprises but also serves as a decision-making ref-erence for policymakers.
关键词
种子产业/营销模式/策略创新/未来趋势/电子商务Key words
Seed industry/Marketing models/Strategy innovation/Future trends/E-commerce引用本文复制引用
基金项目
河南省高等教育教学改革研究与实践重点项目(2021SJGLX707)
出版年
2024
NETL
NSTL
维普
万方数据