中国种子市场细分化与营销模式的创新分析
Analysis of the Market Segmentation and Marketing Model Innovation of China's Seed Industry
王红梅 1贾强法1
作者信息
- 1. 郑州西亚斯学院商学院,新郑,451150
- 折叠
摘要
随着中国农业的现代化和市场的日益发展,种子市场作为农业的关键环节逐渐呈现出复杂性和细分化的特点.本研究对中国种子市场的细分化现状及其背后的驱动因素进行了深入的探讨,同时分析了种子产业在这一背景下的营销模式创新.本研究认为,由于技术进步、气候变化和消费者需求的变化,种子市场对特定作物和特定地域的种子需求日益明确,这为种子产业的营销策略提供了新的方向.结合现实情境,本研究提出了针对细分市场与营销模式创新的策略建议,以期为中国种子产业的健康、持续和创新发展提供指导.
Abstract
With the modernization of Chinese agriculture and the continuous growth of the market,the seed market,as a crucial link in agriculture,is increasingly showing complexity and segmentation characteristics.This study delves into the current state of market segmentation in the Chinese seed market and the driving factors behind it,while also analyzing the innovative marketing models of the seed industry within this context.This research posits that due to technological advancements,climate change,and shifting consumer demands,the seed market's demand for specific crops and regions is becoming increasingly distinct,providing a new direction for the seed industry's marketing strategies.In light of the current situation,this study offers strategic suggestions for market segmentation and innovative marketing models,aiming to guide the healthy,sustainable,and innovative development of China's seed industry.
关键词
种子市场/市场细分/营销模式/创新策略/中国种子产业Key words
Seed market/Market segmentation/Marketing model/Innovation strategy/China's seed industry引用本文复制引用
基金项目
河南省软科学研究计划项目(232400411189)
郑州西亚斯学院度科研资助项目(2022-B10)
出版年
2024
NETL
NSTL
维普
万方数据