产业化背景下的种业公司电商营销发展研究
A Study on the Development of E-commerce Marketing in the Context of Industrialization for Seed Industry Companies
赵茜茜1
作者信息
- 1. 驻马店职业技术学院,驻马店,463000
- 折叠
摘要
本研究致力于探讨在当今快速产业化的背景下,种业公司电商营销的发展趋势与策略.随着农业生产与种植业的产业化加速发展,种业公司越来越关注电子商务作为一种有效的市场拓展工具.本研究从种业公司电商营销的历史演变、产业化对其的影响、关键策略、挑战与机会,以及可持续发展与社会责任等多个维度进行了探讨.我们认为电商营销在种业公司的应用是不可逆转的趋势,但同时也伴随着一系列挑战,包括市场竞争、品牌建设、技术创新以及可持续发展的需求.通过深入研究和分析,研究结果为种业公司制定电商营销策略提供了有力的参考,以适应不断变化的产业环境.
Abstract
This study aims to explore the development trends and strategies of e-commerce marketing for seed industry companies in the rapidly industrializing context of today.With the accelerated industrialization of agricultural production and crop cultivation,seed industry companies are increasingly focusing on e-commerce as an effective tool for market expansion.This paper delves into various dimensions of seed industry company e-commerce marketing,including its historical evolution,the impact of industrialization,key strategies,challenges,opportunities,sustainability,and social responsibility.We believe that the application of e-commerce marketing in seed industry companies is an irreversible trend,but it comes with a series of challenges,such as market competition,brand building,technological innovation,and the demand for sustainability.Through in-depth research and analysis,our study provides a valuable reference for seed industry companies to formulate e-commerce marketing strategies to adapt to the evolving industrial landscape.
关键词
产业化/种业公司/电商营销/市场策略/可持续发展Key words
Industrialization/Seed industry companies/E-commerce marketing/Market strategy/Sustainability引用本文复制引用
基金项目
河南省社科联2023年度调研课题(SKL-2023-2804)
出版年
2024
NETL
NSTL
维普
万方数据