社交媒体在塑造生物育种品牌形象中的角色
The Role of Social Media in the Brand Image Shaping of Biology Breeding
雷蕾 1符刚2
作者信息
- 1. 湖南工业大学,株洲,412007
- 2. 湖南华文控股集团有限公司,长沙,410000
- 折叠
摘要
本研究探讨了社交媒体在塑造生物育种品牌形象中的关键作用.社交媒体已成为生物育种行业的重要推动力,通过其全球性的传播平台和多样性,帮助品牌树立可信度、传播科学知识、促进可持续农业,与受众建立深层次的互动.然而,社交媒体应用也伴随着挑战,包括隐私问题和舆论风险.为了充分利用社交媒体的潜力,生物育种公司需要不断创新、积极互动,并建立可持续的社交媒体策略.本研究强调了社交媒体在农业可持续性和品牌发展方面的重要性,并提供了未来研究的方向.
Abstract
This study explores the pivotal role of social media in shaping the brand image of agricultural biotech-nology.Social media has emerged as a significant driver in the agricultural biotechnology sector,facilitating global outreach,disseminating scientific knowledge,promoting sustainable agriculture,and fostering deep engagement with audiences.However,social media applications also come with challenges,including privacy concerns and reputa-tional risks.To harness the full potential of social media,biotech companies need continuous innovation,active in-teraction,and the establishment of sustainable social media strategies.This study underscores the importance of social media in agricultural sustainability and brand development while providing directions for future research.
关键词
社交媒体/生物育种/塑造/品牌形象Key words
Social media/Biology breeding/Shape/Brand image引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据