The Role of Social Media in the Brand Image Shaping of Biology Breeding
This study explores the pivotal role of social media in shaping the brand image of agricultural biotech-nology.Social media has emerged as a significant driver in the agricultural biotechnology sector,facilitating global outreach,disseminating scientific knowledge,promoting sustainable agriculture,and fostering deep engagement with audiences.However,social media applications also come with challenges,including privacy concerns and reputa-tional risks.To harness the full potential of social media,biotech companies need continuous innovation,active in-teraction,and the establishment of sustainable social media strategies.This study underscores the importance of social media in agricultural sustainability and brand development while providing directions for future research.
NETL
NSTL
万方数据
维普
