Research on the Marketing Strategies and Consumer Acceptance of Genetically Modified Crops
As one of the key technologies in the global agricultural field,genetically modified crops face signifi-cant challenges in market promotion and consumer acceptance.This study provides an overview of the develop-ment history and global market of genetically modified crops,and explores in detail the position of major genetically modified crops in the market,the differences in attitudes towards them in different regions,and the impact of policies.It focuses on analyzing the market positioning,brand promotion,price strategy,and the role of government policies of agricultural enterprises.By studying the key factors influencing consumer acceptance,this study found that different regions and cultures have different perceptions of genetically modified crops,and scientific infor-mation dissemination and product safety play a crucial role in improving consumer acceptance.This study aims to promote the sustainable development of the global genetically modified crop market and provide useful references for agricultural enterprises,government decision-makers,and scientists to promote the widespread application of genetically modified crops worldwide.
Genetically modified cropsMarketing strategyConsumer acceptance levelRegional cultural dif-ferencesSustainable development
NETL
NSTL
万方数据
