Study on Marketing Strategies for Biological Breeding Achievements in the Global Market
This study delves into the marketing strategies of biological breeding achievements in the global mar-ket.By understanding the development history,main types and application fields of biological breeding technolo-gy,as well as its main characteristics and advantages,the demand trend for biological breeding achievements in the global market was analyzed.On this basis,the three main components of global marketing strategy were elaborated in detail:market segmentation,positioning strategy,and marketing mix strategy.The methods of market segmenta-tion,the importance of product positioning,and the formulation of product strategy,price strategy,promotion strat-egy,and distribution channel strategy were discussed in detail.In addition,successful cases like Bt cotton and golden rice were used to demonstrate the marketing experience of biological breeding products in the global mar-ket,and the main challenges and future development trends faced by biological breeding products in global mar-keting were analyzed.This study provides strategic guidance and practical recommendations for the global market-ing of biological breeding achievements.
NETL
NSTL
万方数据
