The Application and Benefits of Customer Relationship Management in the Bio-breeding Industry
This study comprehensively explores the application,benefits,and future development trends of cus-tomer relationship management(CRM)in the bio-breeding industry.Through discussions on the characteristics of the bio-breeding industry and the current market environment,as well as analysis of the theoretical framework of Customer Relationship Management,the paper elaborates on the important role of customer relationship manage-ment in improving customer satisfaction and enhancing market competitiveness.Through specific case analysis,especially using Syngenta as an example,the paper demonstrates how Customer Relationship Management can promote sales growth and business expansion in practical applications.At the same time,the study also identifies potential challenges in implementing customer relationship management in the bio-breeding industry,and predicts the future development trend of customer relationship management in the bio-breeding industry,especially in the direction of technological innovation.The study provides an important perspective for understanding the applica-tion value and future development of customer relationship management in the bio-breeding industry.
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