The Impact of Cultural Differences on International Market Strategies for Biobreeding Products
As globalization accelerates,biobreeding products,especially genetically modified(GM)foods,face numerous challenges in international marketing and promotion.This study analyzes how cultural differences across various countries and regions affect the marketing strategies of biobreeding products.It highlights the significant roles of cultural values,socio-psychological characteristics,and risk perception in shaping public acceptance of these products.The study suggests that enterprises must consider these cultural factors when entering international markets and accordingly devise suitable marketing strategies and communication plans.Further discussion ex-plores how companies can enhance product acceptance through localization strategies and effective consumer edu-cation activities.The paper proposes directions for future research,aiming to provide theoretical guidance and practical recommendations for the international marketing of biobreeding products.
万方数据
维普
