Strategies for Seed Companies to Build E-commerce Platforms and Achieve International Trade on Free Trade Port
With the rapid development of global trade,free trade zones,as unique economic regions,offer seed companies distinctive international trade opportunities.This study uses a free trade zone as its backdrop to explore how seed companies can expand into international markets through the construction of e-commerce platforms.It analyzes the support and advantages provided by free trade zone policies to seed companies,and details the construction strategies of e-commerce platforms,including technological architecture,business models,and the application of digital marketing techniques.This research focuses on the Hainan Free Trade Port,examining how Wanfu Seed Company leverages the policy advantages of the island to build an e-commerce platform targeted at the Asian market,thereby expanding its international market share.By discussing specific strategies for conducting international trade via e-commerce platforms,with a focus on compliance with international regulations,optimi-zation of logistics and supply chain management,and risk management,the study summarizes and analyzes the substantial impact and future trends of e-commerce platforms on the expansion of international trade for the seed industry.This research aims to provide a clear strategic guide for seed companies,helping to enhance their com-petitiveness in the global market.