This study examines the dual impact of seed pricing strategies on the market share of seed companies and the income of farmers.Through a case analysis of LongPing High-Tech,a leading seed company in China,the research reveals how a high-pricing strategy effectively enhances market share by shaping a premium brand image and fostering technological innovation.Although high-priced seeds increase the initial cost for farmers,they signif-icantly boost farmers'economic returns in the long run due to their high yield and superior crop performance.Ad-ditionally,the adaptability of seed pricing strategies in various economic and social contexts is discussed,along with specific recommendations for policymakers and seed companies aimed at optimizing pricing strategies to sup-port sustainable agriculture and enhance farmers'economic welfare.Limitations of the study and directions for fu-ture research are also discussed to provide a more comprehensive perspective and deeper insights for seed compa-nies and policymakers.
维普
万方数据
