The Dual Impact of Seed Pricing on Seed Companies'Market Share and Farmers'Income
This study examines the dual impact of seed pricing strategies on the market share of seed companies and the income of farmers.Through a case analysis of LongPing High-Tech,a leading seed company in China,the research reveals how a high-pricing strategy effectively enhances market share by shaping a premium brand image and fostering technological innovation.Although high-priced seeds increase the initial cost for farmers,they signif-icantly boost farmers'economic returns in the long run due to their high yield and superior crop performance.Ad-ditionally,the adaptability of seed pricing strategies in various economic and social contexts is discussed,along with specific recommendations for policymakers and seed companies aimed at optimizing pricing strategies to sup-port sustainable agriculture and enhance farmers'economic welfare.Limitations of the study and directions for fu-ture research are also discussed to provide a more comprehensive perspective and deeper insights for seed compa-nies and policymakers.
万方数据
维普
