This study explores the application of the CRO model in agricultural technology companies in Nanfan Agricultural Silicon Valley,and the implementation of brand marketing and marketing strategies through a system-atic literature review and case study.This research analyzes in detail the practices and outcomes of adopting the CRO model and marketing strategies by three agricultural technology companies in Nanfan Agricultural Silicon Valley of Hainan Province(Hainan Tongxu Agricultural Technology Co.,Ltd.,Hainan Nongle Nanfan Technology Co.,Ltd.,and Hainan Luyi Pin Nanfan Agricultural Development Co.,Ltd.).The study points out that although these companies each emphasize different aspects of their strategies,common success factors include enhancing brand recognition,effectively utilizing digital marketing tools in conjunction with traditional marketing strategies,and customized promotion strategies for specific market segments.Additionally,the research discusses the limita-tions of these strategies and future research directions,proposing that future studies should explore how to effec-tively drive continuous improvement in organizations and industries within an ever-changing market environment.Through comparative analysis and actual case studies,this research not only provides practical reference models for market promotion and brand building for agricultural technology enterprises but also offers a new perspective for the academic community to observe and analyze business marketing strategies.
维普
万方数据