The Role of AI-based E-Commerce Platforms in Enhancing Market Coverage for Seed Companies
With the rapid development of e-commerce,the importance of seed companies in modem agriculture continues to grow,and the potential of e-commerce platforms in their market expansion is increasingly evident.This study aims to systematically explore the role of e-commerce platforms in enhancing the market coverage of seed companies and analyze the key factors influencing this enhancement.The study provides an overview of e-commerce platforms and their application in agriculture,defining and measuring the market coverage of seed companies.It then delves into the mechanisms through which e-commerce platforms enhance market coverage by diversifying sales channels,expanding customer reach,enriching marketing methods,and improving cost efficiency.The study examines key factors such as platform selection,product and service quality,logistics and supply chain management,and customer relationship management and their impact on market coverage.Specifically,the study explores strategies for seed companies to build new e-commerce platforms from the perspective of AI technology,offering detailed implementation strategies and suggestions.This research provides theoretical support and practical guidance for seed companies to utilize e-commerce platforms to enhance market coverage,and offers references for policymakers and industry practitioners.
E-commerce platformSeed companiesMarket coverageAI technologyImpact and strategies
万方数据
维普
