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基于微服务架构的广电在线营销系统建设与应用

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本文概述了基于微服务架构的在线营销系统的建设背景,并从系统创新点、系统业务流程及系统应用等方面详细阐述了系统的建设与应用.该系统利用微信平台作为载体,以BOSS系统、支付平台为支撑,对用户数据进行收集、沉淀、加工和运算管理,实现客户精准画像,拓展了互联网自服务能力,满足了互联网自服务需求.
Construction and Application of Radio and Television Online Marketing System Based on Microservice Architecture
This paper introduces the importance of online marketing system based on microservice architecture in the business development of the Liaoning Radio and Television Network,summarizes the background of system construction,and elaborates the construction and application of system from system innovation point,system business process,system application and so on.The system uses WeChat platform as the carrier,BOSS system and payment platform as the support to collect,precipitate,process and manage user data,so as to achieve accurate customer portrait,expand the Internet self-service ability,and meet the Internet self-service demand.

Self-servicePortraitCarrier

陈超

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中国广电辽宁网络股份有限公司,辽宁 110000

自服务 画像 载体

2024

广播与电视技术
国家广播电视总局广播电视规划院

广播与电视技术

影响因子:0.337
ISSN:1002-4522
年,卷(期):2024.51(3)
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