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基于用户体验的IPTV适老化服务研究

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本文聚焦IPTV业务中老年客户的基础需求,结合行业对标、客户调研、产品测试,对适老化服务进行了梳理研究,并探索了IPTV适老化的改造方向,以期打造IPTV收视新体验.
Research on Elderly-oriented Service of IPTV Based on User Experience
This article focuses on the basic needs of the middle-aged and elderly customers in the IPTV business,combining industry benchmarking,customer research and product penetration testing to sort out and study elderly-oriented services.It also explores the direction of IPTV elderly-oriented transformation to create a new viewing experience for IPTV.

User experienceElderly-oriented serviceIPTV

程炜、赵琳

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上海邮电设计咨询研究院有限公司,上海 200092

中国电信集团客服运营支撑中心,上海 200041

用户体验 适老化服务 IPTV

2024

广播与电视技术
国家广播电视总局广播电视规划院

广播与电视技术

影响因子:0.337
ISSN:1002-4522
年,卷(期):2024.51(3)
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