Design and Implementation of a Radio and Television Omnimedia Advertising Business Integration Management Platform
This article introduces the design and implementation of a radio and television omnimedia advertising operation integration management platform based on business process reconstruction and model innovation reshaping.The platform has business flow links such as advertising contract orders,arrangement,broadcasting and television broadcasting,financial settlement,and post broadcast monitoring.It can achieve"closed-loop management"of the full business flow integration of radio and television media advertising operation,thereby improving its advertising comprehensive efficiency.
Process and pattern remodelingBusiness concept digital reconstructionIntegration management of omnimedia advertising operation
万方数据
维普
