Research and Practice in Empowering Broadcasting with AIGC
With the advent of the Large Language Model(LLM)era,more and more industries are involving Artificial Intelligence Generated Content(AIGC)technology with enterprise scenarios for digital transformation and industrial upgrading.This article mainly focuses on the media field,exploring the prospects of the application and development of AIGC in the media industry,and combining the practices and cases of Shanghai Media Group in AIGC,further thinking about and exploring the problems,challenges,and opportunities in the deep integration process of AIGC and media.