Research and Practice on a Comprehensive Evaluation System for New Media Operation Based on the Evaluation Index of Integrated Propagation Force
The current evaluation system for new media lacks diversity in evaluation dimensions and personnel,as well as comprehensive evaluation criteria.This article introduces the design ideas,main functions,and model establishment of a comprehensive evaluation system for new media operations based on the evaluation index of integrated propagation force.It proposes a method for comprehensively evaluating new media operation teams,models content production,content quality,user interaction,user scale,topic operation,and external media evaluation in six dimensions,and ultimately establishes a comprehensive evaluation index.
万方数据
维普
