The Design and Implementation of Integrated Marketing Platform Based on Media User Data
TThis article focuses on the three project goals of"innovating and improving the quality of integrated communication,expanding the development of industrial operations,and making persistent efforts to reduce costs and increase efficiency".From a data perspective,it provides strong technical support for industrial operations.Through a data middle platform,leveraging the advantageous technologies of the provincial integrated media technology platform,we build a big data user profile platform,gathering order data from mini-programs,APPs,and malls.After data cleaning and formatting,we form user group tags and accurately stratify them,analyzing product purchase rates,repurchase rates,recall rates,etc.,to achieve refined operations of the platform.
Data middle platformAudience profilingTagging systemChannel reachIntegrated marketing
NETL
NSTL
万方数据
