This study takes the AIGC product Mang Rong Rong developed by Hunan Fengmang Media Limited Company as an example to elaborate on the research and development process,system technology architecture,and technological innovation points of Mang Rong Rong.It examines the application of AIGC in three aspects:AI copywriting,AI ancient poetry and painting,and AI video content production.Research has found that although AIGC brings significant advantages in efficiency improvement and cost reduction,it is also accompanied by a series of problems such as creative limitations and technological challenges.
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