广播与电视技术2024,Vol.51Issue(11) :16-20.DOI:10.16171/j.cnki.rtbe.20240011002

AIGC在广播电视个性化内容创作和推荐系统中的应用研究

Research on the Application of AIGC in Personalized Radio and Television Content Creation and Recommendation Systems

刘雯靓 张荣波
广播与电视技术2024,Vol.51Issue(11) :16-20.DOI:10.16171/j.cnki.rtbe.20240011002

AIGC在广播电视个性化内容创作和推荐系统中的应用研究

Research on the Application of AIGC in Personalized Radio and Television Content Creation and Recommendation Systems

刘雯靓 1张荣波1
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作者信息

  • 1. 浙江广播电视集团,浙江 310005
  • 折叠

摘要

本文研究生成式人工智能模型AIGC在浙江广播电视集团旗下"Z视介"平台的应用,重点分析其在个性化内容创作和推荐系统中的角色与创新."Z视介"平台通过深度融合AIGC技术,实现了智能化的内容生产管理及推荐系统,具体包括文化短视频生成、智能媒资处理、个性化推荐等应用.实践证明,AIGC技术显著提升了平台内容多样性和质量,提供了新的生产方式和传播途径.

Abstract

This paper explores the application of generative artificial intelligence models(AIGC)on the Z Vision platform,a subsidiary of Zhejiang Broadcasting and Television Group,with a focus on analyzing its role and innovation in personalized content creation and recommendation systems.The Z Vision platform integrates AIGC technology deeply to achieve intelligent content production management and recommendation systems,with specific applications including the generation of cultural short videos,intelligent media asset processing,and personalized recommendations.Practice has proven that AIGC technology significantly enhances the diversity and quality of platform content,providing new modes of production and dissemination.

关键词

AIGC/Z视介/内容创作/智能推荐

Key words

AIGC/Z vision/Content creation/Intelligent recommendation

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出版年

2024
广播与电视技术
国家广播电视总局广播电视规划院

广播与电视技术

影响因子:0.337
ISSN:1002-4522
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