广播电视新媒体客户端量化综合评价指标体系研究
Research on the Quantitative Comprehensive Evaluation Index System for Radio and Television New Media Clients
刘文翰 1许帅 1宁金辉1
作者信息
- 1. 国家广播电视总局广播电视规划院,北京 100866
- 折叠
摘要
本文在充分调研国内外新媒体客户端评价体系现状基础上,研究提出了一套多视域、分层次的广播电视新媒体客户端量化综合评价指标体系,并设置实验验证了指标体系的有效性.结果表明,利用该指标体系对客户端发展成效的评价结果,总体符合实际情况,具有一定参鉴意义.
Abstract
Based on a thorough investigation of the current status of new media client evaluation systems at home and abroad,this article proposes a multi-perspective and hierarchical quantitative comprehensive evaluation index system for broadcasting and television new media clients,and sets up experiments to verify the effectiveness of the index system.The results indicate that the evaluation of the development effectiveness of the client using this indicator system is generally in line with the actual situation and has certain reference significance.
关键词
新媒体/客户端/综合评价/量化Key words
New media/Client/Comprehensive evaluation/Quantization引用本文复制引用
出版年
2024
NETL
NSTL
万方数据