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广播电视新媒体客户端量化综合评价指标体系研究

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本文在充分调研国内外新媒体客户端评价体系现状基础上,研究提出了一套多视域、分层次的广播电视新媒体客户端量化综合评价指标体系,并设置实验验证了指标体系的有效性.结果表明,利用该指标体系对客户端发展成效的评价结果,总体符合实际情况,具有一定参鉴意义.
Research on the Quantitative Comprehensive Evaluation Index System for Radio and Television New Media Clients
Based on a thorough investigation of the current status of new media client evaluation systems at home and abroad,this article proposes a multi-perspective and hierarchical quantitative comprehensive evaluation index system for broadcasting and television new media clients,and sets up experiments to verify the effectiveness of the index system.The results indicate that the evaluation of the development effectiveness of the client using this indicator system is generally in line with the actual situation and has certain reference significance.

New mediaClientComprehensive evaluationQuantization

刘文翰、许帅、宁金辉

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国家广播电视总局广播电视规划院,北京 100866

新媒体 客户端 综合评价 量化

2024

广播与电视技术
国家广播电视总局广播电视规划院

广播与电视技术

影响因子:0.337
ISSN:1002-4522
年,卷(期):2024.51(12)