The development of Internet information technology makes the sharing economy enter people's vision as a new econom-ic form,and shows great development potential.While developing,it also brings some difficulties to the market economy.Due to the difficulty in predicting the development of new things and the different characteristics of the sharing economy from traditional economic forms,regulating it faces difficulties.As the name suggests,regulation usually refers to the rules and restrictions set by the government to manage and constrain economic behavior.This article takes the ride hailing industry as an example,and through regulatory practices in the field of ride hailing,it is shown that measures led by traditional regulatory ideas are difficult to adapt to the regulatory requirements of the sharing economy,which improperly limits the development of the sharing economy.Starting from the purpose of guiding and regulating the healthy and orderly development of the sharing economy,this article first emphasizes that the government should change its regulatory concept,respect the inherent laws of the sharing economy,and ad-here to the principles of moderate supervision,joint governance,and both soft and hard governance.Then,in terms of regulatory models,improvement measures are proposed,shifting from unilateral government regulation to a mixed regulation of cooperation and self-discipline,and from a focus on pre regulation to a focus on mid-and post regulation.Finally,a summary of the entire ar-ticle is provided,which has certain reference value for achieving healthy and orderly development of the market economy by transforming the regulatory concepts and models of the sharing economy.